Does your current content make search engines snore… or make your rankings soar?
You’re clever (we can tell), so you know that content marketing is an awesome way to attract more customers, sales and links. But as SEO continues to advance, so too should your content marketing strategy. The days of aimlessly churning out articles targeting each of your keywords are over. In 2019, the core objective for your content marketing should be to satisfy user and search engine intent.
Google’s advances in recent times (such as their machine-learning algorithm, RankBrain) indicates that they can now interpret the intention behind a search query and match it to relevant sites that produce the most credible results for that intent. It’s no longer just about targeting the right keywords.
The struggle is real. Lucky you’ve found us, huh?
Topic clusters allow you to demonstrate to Google that you are a trusted and reliable source on a particular topic.
One of the most noticeable shifts is the move away from keywords to topics when it comes to content marketing. Google (and other search engines) are now absolutely capable of understanding semantics and intent. Although developing content around keywords is still key, it’s now even more important to establish your brand as an authority for several core topics. Say hello to topic clusters!
In a nutshell, topic clusters are collections of interlinked pages focused around a single umbrella topic. They allow you to provide deeper coverage across a range of topic areas, while also creating an efficient and clean architecture in the process.