Topic Cluster Content

We help businesses position themselves as influential thought leaders with expert authority content that rakes in the results and takes the stress and frustration out of creating powerful content. This is done by assembling robust keyword clusters into silos and building deep, rich content for search engines to crawl effortlessly. This powerful content strategy is also referred to as 'Topic Clusters'.
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Does your current content make search engines snore… or make your rankings soar?

You’re clever (we can tell), so you know that content marketing is an awesome way to attract more customers, sales and links. But as SEO continues to advance, so too should your content marketing strategy. The days of aimlessly churning out articles targeting each of your keywords are over. In 2019, the core objective for your content marketing should be to satisfy user and search engine intent.

Google’s advances in recent times (such as their machine-learning algorithm, RankBrain) indicates that they can now interpret the intention behind a search query and match it to relevant sites that produce the most credible results for that intent. It’s no longer just about targeting the right keywords.

The struggle is real. Lucky you’ve found us, huh?

Topic clusters allow you to demonstrate to Google that you are a trusted and reliable source on a particular topic.

One of the most noticeable shifts is the move away from keywords to topics when it comes to content marketing. Google (and other search engines) are now absolutely capable of understanding semantics and intent. Although developing content around keywords is still key, it’s now even more important to establish your brand as an authority for several core topics. Say hello to topic clusters!

In a nutshell, topic clusters are collections of interlinked pages focused around a single umbrella topic. They allow you to provide deeper coverage across a range of topic areas, while also creating an efficient and clean architecture in the process.

Ready to set up your topic cluster? 😀

Our engaging, valuable and correctly structured topic cluster content will allow you to establish your brand as an authority in your niche!

What will you be ordering? 👇🏼

  • Pillar Content

    We’ll create authoritative and comprehensive pillar page content for a broad keyword of your choice
    • Choose between 1500, 2500 and 3500 words

    • Comprehensive groundwork and brainstorming

    • Intent-based keyword research

    • Written by a skilled native English writer

    • Authoritative links to credible resources

    • Engaging and informational writing tone

    • Relevant interlinking (where appropriate)

    • Subtle promotion of your services/products

    • SEO friendly titles and meta descriptions

  • Cluster Content

    Before we begin writing, we’ll research and present to you several topic ideas for your selection
    • Each cluster article is approx 1000 words

    • Comprehensive groundwork and brainstorming

    • Intent-based keyword research

    • Written by a skilled native English writer

    • Authoritative links to credible resources

    • Engaging and informational writing tone

    • Relevant interlinking (where appropriate)

    • Subtle promotion of your services/products

    • SEO friendly titles and meta descriptions

Have a question? 🤔

What details do you need to begin?

If you’re ordering Pillar Page content, we’ll ask you for the broad keyword/topic you’d like us to write about.

If you’re ordering Cluster Page content, we’ll need to see a link to your existing Pillar Page content. This will allow us to research suitable ideas for your cluster content, which we’ll present to you for your selection.

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How long will my order take to complete?

Pillar Page content will take approx 7-10 days or less.

With Cluster Page content, we need 1-5 days for the initial research and brainstorming phase. Once we have come up with topic ideas, we’ll send this to you for your selection. Our writing team can then get to work crafting your content, which will take approx 7-10 days or less.

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What deliverables will I receive?

You’ll receive all content in .doc files in a format ready to be uploaded to your site. If ordering Cluster Page content, we’ll highlight appropriate areas inside each article where you can link out to a Pillar Page or to other cluster content pieces (interlinking).

As an added bonus, we’ll also provide SEO friendly titles and meta descriptions for each article.

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Do you outsource the content writing?

Nope! We have our own content writing team that consists of talented and highly experienced native English writers. Our writers have been trained and vetted for quality and reliability.

All content is produced in-house and is never outsourced to foreign freelancers or agencies. This allows us to maintain our exceptionally high levels of service for our satisfied customers.

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Can I place a bulk order?

Of course. Please get in touch with us for a custom solution for your bulk requirements. We can cater to all your needs!

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I have my own agency. Can I resell this service?

Sure! We have highly discounted prices for agencies ordering in bulk. Please get in touch with us and we’d love to give you all the details!

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